Tag Archives: lunaweb

We’re Hiring A Front End Developer – Know One?

We’re looking for a skilled and talented front-end web developer to join our growing team. Below is a description of the position. Please contact us if you are interested or if you know someone who is.  Thanks!

Qualified candidates will:

  • Know the differences between the several DOCTYPEs and how to code for each
  • Be able to carve PSD files into functional pages using purely CSS for styling
  • Be able to carve new and fix existing websites to look and function the same across supported browsers
  • Be able to integrate back-end code with front-end code
  • Be able to modify and update Flash SWF files built using ActionScript 2.0 or 3.0
  • Be able to create new and modify existing jQuery code
  • Be familiar with current HTML Standards (HTML 4.01 Transitional and XHTML 1.0 Transitional mostly)
  • Be familiar with current CSS Standards
  • JavaScript
  • Have experience with Adobe Photoshop
  • Have experience with Adobe Flash
  • Basic Classic ASP, PHP, ColdFusion, and ASP.Net knowledge for front-end integration (or the ability to learn it, as necessary)

We’d love to see someone who also:

  • Uses progressive enhancement methodologies to build websites
  • Follows semantic HTML methodologies
  • Is able to build unobtrusive JavaScript features
  • Is able to carve new and fix existing websites to look and function the same across all browsers
  • Is able to carve layouts that allow for dynamic user content
  • Knows what CSS media types are and how to use them
  • Knows the differences between GIF, PNG-8, PNG-24, and JPG files and how to optimize all images for quality maximization and size reduction
  • Able to keep a URL/folder structure clean and intuitive where everything is easy to find and very little sifting needs to be done
  • Knows and uses ALT attributes

About Us:
We are an established company that thinks like a startup. We are professionals who take our business and our fun seriously. We care about our team, our clients and our community. We are flexible and are continually learning new things. We are looking for people who help us deliver great client experiences and grow our business.

To Apply:
Send us your resume (careers [at] lunaweb [dot] com) with “Front End Dev.” as the subject. Tell us in a few paragraphs why you would be a great addition to the LunaWeb team. And please include references – we do check.

Digital Marketing – Tips for Online Media Planning

A few weeks ago, I had the honor of presenting “The Digital Marketing Campaign” at the fourth annual BarCamp Memphis. What a fun day for marketers, programmers, creatives and entrepreneurs!

I asked the audience if anyone had ever heard the phrase, “dancing on a shifting carpet”. Since it’s so integral in my life, I was quite surprised when no one had. Dancing on a shifting carpet speaks to one’s ability to maintain grace and poise, while the ground moves unpredictably. During the most chaotic times, I draw upon Grace Kelly and Fred Astaire.

However, it also fits when developing an online marketing campaign. There can be so many variables, so much research to be compiled and compared, that a clear picture of valuable action may not become clear until the final few hours.

The information to be included in the campaign, will change from company to company, client to client, based on a number of variables. Of course, there are a few basics to be included: recommended placement, placement target audience, ad sizes, etc.

However, when deciding between contextual advertising, behavioral, or retargeting; static or flash; networks or affiliates – the inter-relationships can be complicated. It takes cunning and skill, along with grace and poise, to make sense of it all.

I cover a lot of this in my presentation.  So take a look at the slides below, and give me a call if you’d like to learn more.  Until then, keep dancing!


View more presentations from Luna Web

Dave in the News

Our very own Dave Barger was mentioned in a Commercial Appeal article earlier in the week.  It recognizes Dave’s role in working with entrepreneurs in our community through LaunchMemphis (which he co-founded) and the Society of Entrepreneurs.  This article gives a small glimpse into Dave’s role and impact on our community.  You can find Dave on Twitter at www.twitter.com/davebarger.

The New LunaWeb Guy

Steve, the new guy

Hello!  As the newest member of the LunaWeb family, I want to take a moment to introduce myself.  I joined the team this week as the director of business development.  And while I officially started on Monday, I was able to get an early start last week by giving a marketing presentation at BarCamp Memphis last Saturday which LunaWeb spearheads for LaunchMemphis every fall.  If you aren’t familiar with BarCamp, it’s a un-conference that has an international presence that we’ve been heading-up in Memphis for the past four years.  (All of the presentations/topics are determined by attendees’ votes first thing in the morning – hence an “un-conference”).  BarCamp is focused on the Web, tech, gadgets and how it’s all impacting the community and business. So, it was a great event for learning and networking.

I’m excited to join the LunaWeb team!  Having spent the past few years developing online marketing efforts, I’m happy to join a company whose main goal is to help their clients effectively grow their businesses online.

I’d love to connect with you online.  I’m on LinkedIn and Twitter.  I can also be reached by email: steve [at] lunaweb [dot] com (it’s typed this way to avoid spambots).  Please let me know if I can be of service to you.

I look forward to seeing you online!

Steve Phipps

P.S.  Below is a copy of my presentation from BarCamp.  Please share your thoughts on any great (or not so great) campaigns that I didn’t cover.

WordCamp Birmingham 2010 Recap

This weekend, a few folks from the LunaWeb team embarked on the four hour journey through the foothills of Alabama to attend the third annual WordCamp Birmingham conference.

Mitch Canter of StudioNashvegas led an introductory course that served as a crash course in all things WordPress. Those who attended the class were able to learn the difference in WordPress.com and WordPress.org, as well as the difference between posts vs. pages and plugins vs. widgets. Those with little to no WordPress background were provided with a plethora of knowledge on the platform that has become so much more than a blogging platform. Canter provided links for future use that included: Woothemes.com, WordPress.tv, Vaultpress.com, and WPBeginners.com. See Mitch’s handiwork at StudioNashvegas here.

Another favorite was the Web Typography session with Sara Cannon, who pointed out some great resources beyond TypeKit (which we love), such as CUFON and FLIR.  She showed off some examples of advanced web typography, including some beautiful designs at Lost World’s Fairs. Since the sites are using text instead of graphics, they’re getting a lot more keywords hits on a page! Find Sara’s whole slide show here!

Speaking of keywords, Rebecca Morrow let us know just how important they really are (the answer is VERY). Rebecca clued us in on some tools to pinpoint great keywords, like the Google Keyword Tool and SEOBook. Rebecca has also put her presentation up here at SlideShare.

Of course, this only covers a few of the great presentations at WordCamp Birmingham 2010, but here is a full list of the presentations. And here are some links for the presentations that we could find on SlideShare!

If you know where to find any of the other presentations online, please be sure to comment with a link!

If we could have wished for anything, it would be that the wireless had been a little easier to connect to (it was a 3 or 4 step process), but we had a great time and hope they’ll bring the event back next year!

Facebook Privacy Resources

facebook-privacy "kpao.org"


Last week’s announcement that four NYU students were developing  a Facebook alternative suggests that they want its global dominance to shift: in the name of freedom. The students have more than raised their needed-for-development goal of $10,000 in 27 fewer days than scheduled.

But before the project, Diaspora*, is launched, we’ve found some articles that can be used in the meantime:

1) A timely article entitled “Facebook’s Gone Rogue; It’s Time for an Open Alternative” which discusses the viral, yet ambiguous, nature of its privacy laws, or lack thereof.

2) ReclaimPrivacy’s tool that allows users to scan their profiles for privacy intrusion.

3) Consumer Report’s Facebook rule of thumb: “7 Things to Stop Doing Now on Facebook”

4) SaveFace: A tool that allows users to reset most user settings back to “Friends Only.”

We aren’t against Facebook; we just want our privacy back.

Insights from TribeCamp Pt. 3: Writing for the Web

Along with LaunchMemphis, LunaWeb recently co-hosted TribeCamp, a day-long conference on social media, web topics and professional development. We’ll be posting notes from some TribeCamp sessions over the next couple of weeks. The posts will be on a variety of topics, from social media to production to content.

Writing for the Web – Elizabeth Cawein


Really, folks. Typing in all caps is just unnecessary and annoying, and makes people want to abandon your blog as fast as their mice can hit the Back button. But, short of that preference, Elizabeth Cawein’s “Writing for the Web” session was not dictatorial on grammar. After all, the less formal nature of blogs and some websites may lend themselves to run-on sentences, incomplete clauses, and maybe even the SELECTIVE use of all caps for emphasis.

The key, Elizabeth says, is to “establish a style and stick to it.” That might include choosing a particular style manual (like MLA or Chicago), but mainly it’s about your tone and topics. If you write a funny blog about your dog and sudden throw in a cooking post, people are gonna be scratching their heads.

Your style will also determine the proper length of your posts. Shorter is better in general, but depending on your content and how engaging it is, people might be willing to commit to a longer post. Even so, Elizabeth says she tries to keep her posts under 500 or so words.

Elizabeth also emphasized the importance of reading and then re-reading your post to check for misspellings and (unintentional) grammatical errors. Even if you’re writing in a lighter, fun style, there’s still no excuse for errors that make your post difficult to read.
Then, tag tag tag!

Insights from TribeCamp Pt. 1: Capturing Light

Along with LaunchMemphis, LunaWeb recently co-hosted TribeCamp, a day-long conference on social media, web topics and professional development. We’ll be posting notes from some TribeCamp sessions over the next couple of weeks. The posts will be on a variety of topics, from social media to production to content.

Capturing Light

Presented at TribeCamp by Justin McGregor
When the shot matters, you don’t want to miss it because you’re fiddling with your camera’s exposure settings. It’s just got to come naturally, says Justin McGregor, and step one is learning about aperture, ISO, and shutter speed. Then, go play with your camera until adjusting these elements is like second nature.
“Capturing Light” was an exposure 101 course for photography beginners. Justin went over the definitions and basic principles of aperture, ISO, and shutter speed, and then tossed out a few great photography websites and blogs to check out!