It’s Friday – do you follow?

When you wake up on Friday morning, is your first thought “TGIF” or “Who will I promote today for #FollowFriday?”

If you’re like many tweeters, it’s the latter. The trending topic that started back in January of last year with a single tweet by @Micah has grown into a well-known weekly tradition since its inception. But has it run its course? While the original idea seemed to be to mention or promote a specific tweeter based on quality content or common interest, now many of the tweets resemble endless strings of @ signs and Twitter handles with no information or discernible reason for following any of them.

It’s become something that you do because, well, it’s Friday and that’s what you’re supposed to do. Right? We sent out a quick poll to some tweeters last Friday to find out what they thought about the whole affair.

Of the 17 respondents we had, the vote was fairly equally split between those who follow the suggestions with some scrutiny and those who are tired of the trend or ignore the tweets altogether. Not surprisingly, no one said that they follow the suggestions blindly.

As early as a few months in to the trend, bloggers were already questioning its relevance, and some have suggested other ways to go about promoting quality content on Twitter.

We’re wondering if the value of the idea hasn’t been lost in the strings of Twitter handles with no explanation of who the person is or what type of content they typically bring to the stream. #FollowFriday is losing its steam and its relevance. What do you think?

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