Tag Archives: memphis

Digital Marketing – Tips for Online Media Planning

A few weeks ago, I had the honor of presenting “The Digital Marketing Campaign” at the fourth annual BarCamp Memphis. What a fun day for marketers, programmers, creatives and entrepreneurs!

I asked the audience if anyone had ever heard the phrase, “dancing on a shifting carpet”. Since it’s so integral in my life, I was quite surprised when no one had. Dancing on a shifting carpet speaks to one’s ability to maintain grace and poise, while the ground moves unpredictably. During the most chaotic times, I draw upon Grace Kelly and Fred Astaire.

However, it also fits when developing an online marketing campaign. There can be so many variables, so much research to be compiled and compared, that a clear picture of valuable action may not become clear until the final few hours.

The information to be included in the campaign, will change from company to company, client to client, based on a number of variables. Of course, there are a few basics to be included: recommended placement, placement target audience, ad sizes, etc.

However, when deciding between contextual advertising, behavioral, or retargeting; static or flash; networks or affiliates – the inter-relationships can be complicated. It takes cunning and skill, along with grace and poise, to make sense of it all.

I cover a lot of this in my presentation.  So take a look at the slides below, and give me a call if you’d like to learn more.  Until then, keep dancing!

Maurrean
901-888-5862

View more presentations from Luna Web

Dave in the News

Our very own Dave Barger was mentioned in a Commercial Appeal article earlier in the week.  It recognizes Dave’s role in working with entrepreneurs in our community through LaunchMemphis (which he co-founded) and the Society of Entrepreneurs.  This article gives a small glimpse into Dave’s role and impact on our community.  You can find Dave on Twitter at www.twitter.com/davebarger.

The New LunaWeb Guy

Steve, the new guy

Hello!  As the newest member of the LunaWeb family, I want to take a moment to introduce myself.  I joined the team this week as the director of business development.  And while I officially started on Monday, I was able to get an early start last week by giving a marketing presentation at BarCamp Memphis last Saturday which LunaWeb spearheads for LaunchMemphis every fall.  If you aren’t familiar with BarCamp, it’s a un-conference that has an international presence that we’ve been heading-up in Memphis for the past four years.  (All of the presentations/topics are determined by attendees’ votes first thing in the morning – hence an “un-conference”).  BarCamp is focused on the Web, tech, gadgets and how it’s all impacting the community and business. So, it was a great event for learning and networking.

I’m excited to join the LunaWeb team!  Having spent the past few years developing online marketing efforts, I’m happy to join a company whose main goal is to help their clients effectively grow their businesses online.

I’d love to connect with you online.  I’m on LinkedIn and Twitter.  I can also be reached by email: steve [at] lunaweb [dot] com (it’s typed this way to avoid spambots).  Please let me know if I can be of service to you.

I look forward to seeing you online!

Best,
Steve Phipps

P.S.  Below is a copy of my presentation from BarCamp.  Please share your thoughts on any great (or not so great) campaigns that I didn’t cover.

What is BarCamp?

With BarCamp Memphis less than 3 weeks away, it seems time to answer the question, “What is BarCamp?

Let’s begin by deciding what BarCamp is not. BarCamp is not like conference you’ve ever been to. You won’t be served cold coffee or cold speakers, and the topics weren’t previously determined with little or no audience input. NOOOO! BarCamp is a knowledge-sharing event wherein people learn from the presentations, and talk to each other to create the value they personally need from the event. BarCamp is a place for you to participate, learn and share. BarCamp is the un-conference.

BarCamp Memphis is interactive and user-generated. Anyone and everyone who comes to BarCamp is invited to come with a topic in hand and prepared to share. Don’t worry if you’re not a legend, neither are most of our presenters. Rather, these are folks from local or regional companies sharing many of the same challenges. Session formats can be a traditional presentation (with or without slides), a Q&A session, a demonstration, a panel discussion or just about any format of your choosing. Just make sure your topic relates to the web, web technologies, geekery, new devices, etc.

At the beginning of the day, everyone votes on the presentations. The result is the most relevant, informative, and interesting conference possible for all its’ attendees. Said simply, BarCamp Memphis becomes what you want it to be.

BarCamp Memphis will also have rooms set aside for open discussion on the topics that matter to you most (i.e. the ones you create), we call these Core Conversations. There will be panel discussions throughout the day on those subjects where two (or more) knowledgeable folks team up to discuss their chosen topic. Even the traditional presentations are more exciting when you get to pick them yourself.

It’s time for bloggers, techies, marketing profs, entrepreneurs, and geeks to unite again at BarCamp Memphis 2010!

What is BarCamp?
<http://www.barcampmemphis.com>
With BarCamp Memphis <http://www.barcampmemphis.com>  less than 3 weeks away, it seems time to answer the question, “What is BarCamp? <http://memphisbarcamp.pbwiki.com/BarCamp%20Memphis%20-%20Dave> ”

Let’s begin by deciding what BarCamp is not. BarCamp is not like conference you’ve ever been to. You won’t be served cold coffee or cold speakers, and the topics weren’t previously determined with little or no audience input. NOOOO! BarCamp is a knowledge-sharing event wherein people learn from the presentations, and talk to each other to create the value they personally need from the event. BarCamp is a place for you to participate, learn and share. BarCamp is the un-conference.

BarCamp Memphis is interactive and user-generated. Anyone and everyone who comes to BarCamp is invited to come with a topic in hand and prepared to share. Don’t worry if you’re not a legend, neither are most of our presenters <http://barcampmemphis.com/topics/> . Rather, these are folks with from local or regional companies sharing many of the same challenges. Session formats can be a traditional presentation (with or without slides), a Q&A session, a demonstration, a panel discussion or just about any format of your choosing. Just make sure your topic relates to the web, web technologies, geekery, new devices, etc.

At the beginning of the day, everyone votes on the presentations. The result is the most relevant, informative, and interesting conference possible for all its’ attendees. Said simply, BarCamp Memphis becomes what you want it to be.


BarCamp Memphis will also have rooms set aside for open discussion on the topics that matter to you most (i.e. the ones you create), we call these Core Conversations. There will be panel discussions throughout the day on those subjects where two (or more) knowledgeable folks team up to discuss their chosen topic. Even the traditional presentations are more exciting when you get to pick them yourself.

It’s time for bloggers, techies, marketing profs, entrepreneurs, and geeks to unite again <http://barcampmemphis.com/register-now/>  at BarCamp Memphis 2010!

Mind Over Memphis: Highlighting the Best of the City

Every now and then you run across a group of people working on something truly worthwhile. We think we’ve found a great example in the folks behind Mind Over Memphis. Mind Over Memphis is a group of local creatives dedicated to spreading the word about people and groups doing good in the city of Memphis. Once or twice a month, they release a new episode (available on YouTube and their Web site) that focuses on a different group/person/organization in the Memphis area. Become a fan on Facebook, visit their Web site or check them out on Live From Memphis.

We’ve posted their newest episode featuring Church Health Center below. Help support these guys and all the good they are highlighting in our city!

Memphis reaches out to Haiti

We love finding out about cool stuff going on around Memphis, and it doesn’t get much better than cool stuff that works toward a good cause. With the recent earthquake in Haiti, Memphians have been pitching in citywide to contribute to the relief efforts. From collecting donations to offering charity dance classes to planning trips or supply shipments to Port-Au-Prince, the heart of the city has truly opened up for Haiti. It’s another one of those things that makes us proud to call Memphis home, so we wanted to shed some light on a few events and initiatives – some that might still need your help!

  • FedEx has sent more than 350,000 pounds of relief supplies, with plans to send more flights.
  • The Haiti Medical Missions of Memphis is currently taking donations at their location on Kirby Pkwy.
  • After committing to treat children injured in the quake, LeBonheur Children’s Hospital has now made plans to send a team of physicians directly to the epicenter to help with relief and treatment.
  • The Young Avenue Deli is holding a Haiti Benefit Concert on Saturday, Jan. 23. All proceeds will go to Haiti Medical Missions of Memphis and Food For The Poor. Rocking out for a good cause has a storied past — why not do it right in your hometown to help Haiti? Doors open at 8 p.m. and the show starts at 9 p.m. A $10 donation gets you jamming.
  • The Children’s Museum of Memphis (@CMOM) will hold a Zumba Fitness class on Sunday, Jan. 24 from 3 to 5 p.m. with proceeds benefiting the relief efforts. It’s pay-what-you-can, but $5 is the minimum and it’s all heading to the Midsouth Chapter of The American Red Cross Haiti Relief Fund.
  • Ten University of Memphis registered organizations joined together to form the “It’s Not About Us, Love Haiti” relief effort on campus. The relief campaign will take donations through Jan. 29 inside and outside the Tiger Den, Wilder Tower, the campus bookstore and several other businesses in the area near the Poplar and Highland Avenue intersection.
  • On Saturday, Jan. 30, the Fred Astaire Dance Studio is holding a benefit Bellydancing performance called Dance From the Heart: Project Haiti. Any donation to the cause gets you in the door.
  • Memphis Rotary continues its relationship with Stop Hunger Now with two separate food-packing events in February in conjunction with Haiti relief. The events will be Feb. 18 and Feb. 20, both at the Southern College of Optometry. Follow @MemphisRotary or visit MemphisRotary.org for more information.