Tag Archives: business web presence

Zero to Profitable: Taking Your Business From No Online Presence to an Awesome One

You had the million dollar idea – that’s awesome and congratulations, but (as we’re sure you already know) the dream must become a reality.

For most industries these days, it’s going to involve a web presence. Creating one is tough stuff, though, and most people don’t even know where to start. That’s why we’re here to help!

Before you start a fervent social media or SEO campaign, you’re going to need somewhere to send people – a kind of virtual home base for your business. That’s why we recommend that your first step be to…

Get a website.
Whatever your budget or level of web experience – there is a solution for you. The important thing is to have a place on the Internet that has the most pertinent information about your business. Be sure to clearly state what your new company does and how to engage your services.

If you have a more complicated website that will be under construction for a while, you might consider a Facebook page as a temporary home base. We want to emphasize the “temporary” bit because ultimately having an established website will lend your business far more versatility and credibility than a Facebook page alone.

Create content.
Whether it’s blogposts, video, or images, creating content that establishes you as an authority in your field can do wonders for your business. It can also help you later on with an inbound marketing strategy. Even if it’s one post a week, blogging is a great way to quickly improve the SEO ranking of your website, too. Not convinced? Try this article on for size.

Share, share, share.
Now that you’re creating great content and have a site to send people to, you should definitely jump into social media! There are lots of different networks with different audiences, but most businesses start with Facebook and Twitter. We’ve got an in-depth article all about choosing a social media platform right here!

Consider your SEO.
It’s really surprising how much carefully choosing your page titles and blogpost keywords can boost your organic Google rankings. SEO is all about placing your website on the first page of results for your preferred keywords. The tricky part is actually choosing those keywords!

Pro Tip: at first, you’ll want to pick key phrases like “pizza shop in memphis” – the more rare the better!

Repeat.
Now that you’ve got a website, a social presence, and a SEO strategy, you’re ready to go back and revise! What did you neglect in your first website? Do it now! Is there a social network that might more specifically apply to your field? Join it! Has your SEO strategy secured your targeted keywords for you? Branch out and get more! Good luck!