Recently, we posted an in-depth article detailing exactly how to move your content from Blogger to WordPress. It’s a bit time consuming, but ultimately worth it to have more control over your content. Using the instructions in that post, you can move all your posts and images to your new WordPress account, but you are losing one important thing in the migration: your SEO ranking.
So, we wanted to make a quick addendum to that post to give you some resources for fixing this problem.
You see, while your blog was live on Blogger, search engines were scanning for new pages, indexing your content, and associating your site with certain keywords. If your URL has changed in your migration (it was probably something like yoursite.blogpost.com), search engines don’t know where that content is anymore, and you will lose your SEO footing.
Another downside to the migration is that any websites that link to your content, or visitors that have your links bookmarked, won’t be directed to your new site when they follow those links.
Never fear, though! There are solutions for these problems! So let’s get going, but first it’s always a good idea to back up both your Blogger and WordPress sites first, just in case.
Whether you had a custom domain on blogger or used the standard blogspot.com domain, you’re going to be setting up a 301 redirect, which is basically a bit of code in the header of a site that tells the browser and search engines that the content of this page has been permanently moved. Set up properly, 301 redirects can be put in place site wide, so any instance of youroldurl.blogpost.com/anything-here will go to yournewurl.com/anything-here.
There are plugins that will do a lot of the work for you, the key is just to find one that you’re comfortable with. Both of these are very straightforward and contain great instructions on the back end to help you set up everything just how you will want it.
However, if you’re comfortable accessing your website via FTP, we’d more readily recommend this method from WPBeginner. It does dive into the code a bit, but if you’re careful in your copy-pasting you shouldn’t have any problems. Again, backing everything up before you begin is always a good idea.
Unless you really know what you’re doing, avoid any method for 301 redirects that involve your .htaccess file. Messing that up can really down your site! GOOD LUCK!