Google Analytics is some pretty powerful (and thankfully, free) software that can provide you with amazing insight into your website and your audience. When you know more about how people navigate your site, and even how they get there in the first place, you have the information you need to substantially increase your traffic.
Despite Analytics being a free tool, most website owners never bother to install it, and of those that do, many of them never even glance at their dashboard to find the hidden jewels! So let’s break it down for you. Here are the top four more useful things you can glean from your Analytics.
Determine your organic search keywords
If you’ve been crafting an SEO strategy, you know that your “keywords” are the specific search terms that you are targeting – which is to say that you’d like your content to show up when someone searches those keywords. Analytics can offer some insight into what people are actually searching to reach your website, which can really help you determine what keywords you’d like to target in your strategy.
Track your current traffic
This feature is especially useful if you’ve just made a big announcement or are offering a special deal! You can see how many people are on your site, what pages they are browsing, how long they’re staying on the site, and even how they are getting to your site.
Find your Exit Pages
An “Exit Page” is the last page a user visits before they navigate away from a site. This can be really helpful for discovering which pages are turning your viewers off. It’s worth looking into those pages to see if you can make them more engaging so people don’t leave!
Discover who’s on mobile
Ever wanted to know how much of your traffic is from users on mobile devices? Analytics has a page for that. The numbers are probably higher than you might think, which is why we recommend mobile compatibility for all websites.
Actually, Analytics will go even deeper and tell you what kind of mobile device your users are on.
This is only the tip of the iceberg in terms of what data Google Analytics collects and the applications for that data. We’re happy to help if you want help to install Analytics or to dive into the meaningful information to make effective action.