Constant change. If there’s one thing social media has a reputation for, that’s it. We make it our job to keep up with it.
In the fast-changing world of the Internet, your audience’s options are as unlimited as its time is limited. If you want people to find you, your web presence cannot be confined to a single website. You need to participate with your customers where they already are.
Social media, sometimes called social networking, provides an easy way to share ideas and engage in discussions, and find out what people are saying about your company – and then meet those people where they are.
Websites such as Facebook, Twitter, and StumbleUpon offer powerful tools to promote your company. Millions of consumers use these sites every day, so using these tools to promote your company just makes good sense. Coupled with ideas like crowdsourcing and technologies like microblogging and wikis, it’s easier than ever to get a feel for what your customers say about you.
A second, but nevertheless important, reason to employ social media is the increased traffic to your traditional website. Search engines index those sites, so social media also helps drive traffic and awareness while improving search engine rankings.
The third, and best, reason to utilize social media is that social media, though part of LunaWeb’s overall strategy, isn’t only about Internet marketing. It’s about building lasting relationships with your customers that break down the company walls to welcome them in.
What kind of company uses social media? Large companies have been participating in the social web for quite some time – companies like Zappos, Dell, and BMW. However, if you spend some time looking around and you'll find local and national politicians, non-profits, government agencies and many more companies you know - large and small - with social media presences.
How can you use social media? There are many online tools available to you; LunaWeb will determine which ones will best attain your goals, create a plan and implement it.
If you’re just setting foot into the social world, you’ll want a guide. LunaWeb is the ideal navigator to that ever-expanding world.